POSTRED is a post-production collective from post-Soviet Georgia, founded on the belief that sound is a vital storytelling force for artists. Operating out of studios in Tbilisi and Los Angeles, POSTRED partners with world’s leading storytellers at HBO, Netflix, Sony, and beyond to craft world-class sound design and foley.

Visual Identity Concept

At the core of POSTRED’s identity is a bold, iconic “P” - a form rooted in the language of storyboards, where every frame helps shape a narrative. This shape isn’t just the first letter of brandname; it’s a structural device inspired by the way stories are visually planned - box by box, scene by scene

Borjomi Mineral Water is one of the most popular and oldest brands in Georgia dating as far as 1890. The legend of the sparkling water begins with a story of a deer which was miraculously healed by water’s energizing properties, and escaped the hunter. Our task is to tell the story of the brand, while also creating a rich international resource encompassing all the various products and initiatives of Borjomi.

Born from the creative fusion of Georgia's top craft studios: Holy Motors, Animatory, and GARNAMATAC. DAS isn't just a school, it's a launch pad for the next generation of visual artists.

DAS design system integrates fundamental design shapes - square, circle, and triangle - into its letters, symbolizing the school’s foundational approach to design and animation principles.

Millennium School stands out with its innovative teaching methods and future-focused curriculum. Known as "the Different School", Millenium School ensures students are not only academically strong but also emotionally intelligent, creative, and prepared to meet the challenges of the 21st century. 

To match brands new down-to-earth, more personal tone, we helped Liberty, Georgia's 3rd biggest bank tell about its products through the stories of people it serves - homeowners, teachers, shopaholics, travelers, etc.

9 short documentary films focus on real people, while New Year’s specials featured the story of Georgian Santa Claus (representing senior citizens Liberty serves), and a horse which delivers retirement benefits to people in the mountains during harsh winters.

For Independence Day, we designed flag-style typography that embodies the spirit of freedom and patriotism. Bold, flag-inspired letters symbolize unity and national pride, making the typography a powerful visual tribute to the celebration of independence.