Liberty - Bank for Our People
Services
- commercials
About project
To match brands new down-to-earth, more personal tone, we helped Liberty, Georgia's 3rd biggest bank tell about its products through the stories of people it serves - homeowners, teachers, shopaholics, travelers, etc.
9 short documentary films focus on real people, while New Year’s specials featured the story of Georgian Santa Claus (representing senior citizens Liberty serves), and a horse which delivers retirement benefits to people in the mountains during harsh winters.
9 short documentary films focus on real people, while New Year’s specials featured the story of Georgian Santa Claus (representing senior citizens Liberty serves), and a horse which delivers retirement benefits to people in the mountains during harsh winters.
CAST
Giorgi Avaliani, Nick Kumbari, Giorgi Vasadze, Giorgi Khardziani
Next project
POSTRED - Creative Audio Services
Services
- visual identity
- animation
- UX design
- UI design
- websites
- branding
- logo
- Rebrand
About project
POSTRED is a post-production collective from post-Soviet Georgia, founded on the belief that sound is a vital storytelling force for artists. Operating out of studios in Tbilisi and Los Angeles, POSTRED partners with world’s leading storytellers at HBO, Netflix, Sony, and beyond to craft world-class sound design and foley.
Visual Identity Concept
Visual Identity Concept
At the core of POSTRED’s identity is a bold, iconic “P” - a form rooted in the language of storyboards, where every frame helps shape a narrative. This shape isn’t just the first letter of brandname; it’s a structural device inspired by the way stories are visually planned - box by box, scene by scene