To match brands new down-to-earth, more personal tone, we helped Liberty, Georgia's 3rd biggest bank tell about its products through the stories of people it serves - homeowners, teachers, shopaholics, travelers, etc.

9 short documentary films focus on real people, while New Year’s specials featured the story of Georgian Santa Claus (representing senior citizens Liberty serves), and a horse which delivers retirement benefits to people in the mountains during harsh winters.