Aldagi is the first and the biggest private insurance company in Georgia, fostering a culture of thinking ahead since the 1990s. After 30 years, the brand is shifting strategic focus on using hard data and reliable statistics to help its loyal customers overcome fears and achieve peace of mind. 

Backed by data, inspired by the calmness of sunrise and sunset, we crafted a new visual identity for the new chapter in Aldagi’s life.

POSTRED is a post-production collective from post-Soviet Georgia, founded on the belief that sound is a vital storytelling force for artists. Operating out of studios in Tbilisi and Los Angeles, POSTRED partners with world’s leading storytellers at HBO, Netflix, Sony, and beyond to craft world-class sound design and foley.

Visual Identity Concept

At the core of POSTRED’s identity is a bold, iconic “P” - a form rooted in the language of storyboards, where every frame helps shape a narrative. This shape isn’t just the first letter of brandname; it’s a structural device inspired by the way stories are visually planned - box by box, scene by scene