East Point - Entertainment City Visual Identity
Services
- visual identity
- 3d
- graphic design
- concepts
- Rebrand
About project
East Point is an open-concept shopping and entertainment center where you can dive into the depths of the fashion industry and the heart of the amusement world. We made the "citizens" of East Point alive through a colorful upgrade to their iconic visual identity.
Creative Director
Giorgi Avaliani
Art Director
Nick Kumbari
Lead Designer
Anuki Koniashvili
3D Visualization
David Dron
Designers
Nino Kavelashvili
Next project
GIG – Georgian Industrial Group
Services
- visual identity
- branding
- Rebrand
About project
Founded 30 years ago in Georgia, GIG has grown to become the country's largest multi-industrial holding, renowned for its diverse portfolio of businesses and strategic investments. GIG's efforts aim to generate significant positive impacts on the well-being of its partners, industries, economies, societies, and the entire nation. GIG is involved in various business sectors, including real estate, agriculture, pharmacy, energy, education, and more.
The fire symbol represents the unity of GIG's diversified businesses and the brand's eight core values, embodying the company's collective strength and expertise. The single fire icon from this symbol is used throughout GIG's visual communication to reinforce its identity and the cohesion of its various business activities.