East Point - Entertainment City Visual Identity
Services
- visual identity
- 3d
- graphic design
- concepts
About project
East Point is an open-concept shopping and entertainment center where you can dive into the depths of the fashion industry and the heart of the amusement world.
We enhanced our visual identity with flexible 3D graphic elements and radiant colors, as the mall is full of diverse and multidimensional experiences.
Cast:
Creative Director: Giorgi Avaliani
Art Director: Nick Kumbari
Lead Designer: Anuki Koniashvili
3D Visualization: David Dron, Giorgi Velijanashvili
Designers: Nino Kavelashvili, Tata Gusharashvili, Giorgi Khardziani
Next project
GIG – Georgian Industrial Group
Services
- visual identity
- branding
About project
Founded 30 years ago in Georgia, GIG has grown to become the country's largest multi-industrial holding, renowned for its diverse portfolio of businesses and strategic investments. GIG's efforts aim to generate significant positive impacts on the well-being of its partners, industries, economies, societies, and the entire nation. GIG is involved in various business sectors, including real estate, agriculture, pharmacy, energy, education, and more.
The fire symbol represents the unity of GIG's diversified businesses and the brand's eight core values, embodying the company's collective strength and expertise. The single fire icon from this symbol is used throughout GIG's visual communication to reinforce its identity and the cohesion of its various business activities.